I made archetypes showcasing needs, goals and user stories of different groups of people.
To define the features and understand the flow, and all the specific components I need I’ve created a sitemap.
Based on wireframes, I started ideating on the layouts, visual hierarchy and the way I communicate different information. The focus was to strictly follow all the guidelines of Amazon in terms of margins, components use, colours, etc.
To test those ideas I’ve created interactive prototype in Figma using variants, properties, nested instances and booleans.